AXE | Deliri-ads

When you game for hours on end without sleep or bathroom breaks, you're bound to start seeing some weird stuff. So to reach teen boys on Twitch (a live streaming platform where gamers watch other gamers game), we created Deliri-Ads - a series of absurd pre-roll spots that see the everyday through the eyes of a delirious, sleep-deprived gamer.

Oh, and because getting served the same ads over and over (sometimes even back to back) is one of the biggest gripes streamers on the platform have, we created a bank of 7 spots on a shoestring budget to ensure AXE ads are never boring. Or the same.  

Director | Sean Wainsteim
Executive Creative Director | Jeff Da Silva
Creative Directors | Alexis Bronstorph & Kelsey Horne
Art Director | Haley Koehn
Copywriter | Whitney Tam